Peirano Estate Winery plans Sliders & Sip Social on June 20

Peirano Estate Winery will host a complimentary Sliders & Sip Social on Saturday, June 20, in Lodi, pairing pulled pork sliders and sides with its award-winning wines. The event also spotlights the winery’s June special, the 2022 The Immortal Zin, and includes reservations, case discounts and vineyard tastings.

Why it matters: - The event gives visitors a low-cost way to sample Peirano Estate Winery’s wines and food in a vineyard setting. - The June 20 gathering also serves as a sales driver, with tastings, bottle purchases and 50% off mix-and-match case discounts. - The featured 2022 "The Immortal Zin" ties the event to a specific seasonal wine offer.

What happened: - Peirano Estate Winery is hosting a Sliders & Sip Social on Saturday, June 20, from 11 a.m. to 4 p.m. - The event will take place at Peirano Estate Winery in Lodi, California. - Admission is complimentary, but reservations are required. - Guests can reserve by calling 209-503-3079 or visiting more information.

The details: - The menu includes slow-smoked pulled pork sliders, homestyle baked beans and classic creamy coleslaw. - Guests will be able to pair the food with a selection of Peirano’s award-winning wines. - The event will feature the winery’s June Monthly Special, the 2022 "The Immortal Zin." - Peirano describes the wine as coming from some of Lodi’s oldest Zinfandel vines and as pairing well with barbecue and smoked meats. - Event highlights also include award-winning wines available for tasting and purchase. - The winery is offering 50% off mix-and-match case discounts. - The event is set in the winery’s scenic vineyards.

Between the lines: - The promotion leans on a classic wine-country formula: food, scenery and a featured bottle to encourage on-site purchases. - The focus on an old-vine Zinfandel reinforces Peirano’s connection to Lodi’s wine identity. - The event is meant to draw wine enthusiasts, friends and visitors for an afternoon centered on hospitality.

What's next: - Guests are being encouraged to make reservations before the June 20 event fills up. - The winery’s June special suggests Peirano may continue using monthly wine promotions to drive traffic through the summer.

The bottom line: - Peirano Estate Winery is pairing a free food-and-wine event with a limited-time bottle special to bring people into the vineyard and move wine.